Shop

4K HDR Processor X1™

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like color and contrast.

TRILUMINOS PRO™

Our TVs with a wide color gamut and unique TRILUMINOS PRO™ algorithm can detect color from saturation, hue, and brightness to reproduce natural shades in every detail. You’ll enjoy colors that are closer to those seen in the real world.

4K X-Reality™ PRO

See glorious 4K pictures, rich with real-world detail and texture, exclusively powered by our 4K HDR processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

Motionflow™ XR

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay—vital for fast-moving, high-intensity games.

Auto HDR Tone Mapping

With Auto HDR Tone Mapping, the HDR settings will be optimized instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high-contrast scenes, you’ll see the crucial details and colors in the brightest and darkest parts of the screen.⁶

4K HDR Processor X1™

Our powerful processor uses advanced algorithms to cut noise and boost detail. With an even clearer 4K signal, everything you watch is closer to 4K quality, full of life-like color and contrast.

TRILUMINOS PRO™

Our TVs with a wide color gamut and unique TRILUMINOS PRO™ algorithm can detect color from saturation, hue, and brightness to reproduce natural shades in every detail. You’ll enjoy colors that are closer to those seen in the real world.

120 Hz panel

Enjoy smoother motion and transitions on this TV with high 120 Hz refresh rate.

Motionflow™ XR

Enjoy smoother motion and transitions on this Sony BRAVIA 4K TV with high 120 Hz refresh rate. You’ll also see sharp details in fast-moving scenes with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones, comparing key visual factors on successive frames then calculating the split second of missing action in the sequences.

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay—vital for fast-moving, high-intensity games.

4K X-Reality™ PRO

See glorious 4K pictures, rich with real-world detail and texture, exclusively powered by our 4K HDR Processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.⁸

Auto HDR Tone Mapping

With Auto HDR Tone Mapping, the HDR settings will be optimized instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high-contrast scenes, you’ll see the crucial details and colors in the brightest and darkest parts of the screen.⁷

Variable Refresh Rate

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Dolby Vision® & Dolby Atmos®

Enjoy theatrical thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.⁹¹⁰

Bluetooth connectivity

Connect Bluetooth®-compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favorite place—all without any disturbances or interruptions.¹¹

X-Balanced Speaker

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

Dolby Vision® & Dolby Atmos®

Enjoy theatrical thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.⁹¹⁰