Name: X90K Sony BRAVIA XR Full Array LED 4K Ultra HD (HDR) Smart TV (Google TV)
Availability: InStock

X90K Sony BRAVIA XR Full Array LED 4K Ultra HD (HDR) Smart TV (Google TV)

₱66,699.00 – ₱144,499.00

4K Full Array LED

Whatever you’re watching, you’ll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You’ll enjoy pictures enhanced with real-life depth and contrast.

Cognitive Processor XR™

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross-analyzed and cleaned, especially around the focal point, to give real-life depth, extraordinary contrast, and beautifully vivid colors.

XR Triluminos Pro

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its color, and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

XR Contrast Booster 10

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR 4K Upscaling

With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.